This year, 2024, marks the 10th anniversary of Asia NOW, which has established itself as a unique and committed fair in the international panorama of major contemporary art fairs. Founded and directed by Alexandra Fain, Asia NOW is the only fair in Europe dedicated to the presentation of historic and emerging artists from across Asia, represented by galleries from around the world.

Since its inception in 2015, a programme of special projects has embodied the spirit and identity of Asia NOW, allowing collectors and visitors to discover a journey of monumental works, performances and installations by leading artists on the international scene. Asia NOW is a platform that encourages dialogue around a curated programme. It includes: an international selection of galleries presenting artists from global Asia, and an ambitious platform dedicated to installations commissioned for this edition: projects and performances specific to the spaces of La Monnaie de Paris.